History
Michele Safar was trained by the best in the media game at Arnold Worldwide/ MPG, negotiating buys for Volkswagen and McDonald's. She brought her skills over to a smaller agency, Fulgent Media, to grow their broadcast department and successfully orchestrate multi-million dollar integrated media strategies across digital, print, broadcast and mobile for notable local clients like American Skiing Company, Genzyme, Bose and Massport. Fulgent became AMP agency and after 10 years loving agency life, Michele is bringing her passion for negotiating and strategizing to her clients one on one.
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