Research

The world of media is ever growing and evolving. We take pride in clearly explaining and navigating the often foggy landscape of new and traditional media and its relationship to your business and your consumer. We help our clients see opportunities for targeting through consumer research, media trends and media consumption.

Negotiating and implementing

We take pride in negotiating the best possible programs to deliver the message and drive results. We make less work harder. We'll show you savings and we'll show you added value.

We are here throughout the process get your creative live seamlessly whether there be multiple teams at the table or if you need creative services. 

Strategy

The strategy process begins with a comprehensive analysis of the market and media trends affecting your business. Based on experience and research, we set measurable objectives as we present a plan for action detailing timing, budgeting, prototypical media programs and expected outcomes.     

reporting and optimizing

A plan can look amazing on paper, but we don't ride on our coattails. We stay two steps ahead of the program by analyzing results in real time and making changes as we go. We keep our eyes on the prize throughout the campaign.

Planning

The deeper dive into the strategy is where we set up a comprehensive plan for your set time line- a year, a quarter, a month. No matter the length of the program, we put forth the strongest media mix to reach your target. Think spreadsheets and numbers.         

post mortem

The campaign has ended but the work has not. What worked? What could be improved? What did we learn? We like to rehash the past to improve the future. Take these learnings and apply them to future campaigns.